Color Reader


The Benjamin Moore Color Portfolio

App & ColorReader Device

Simplify color selection and eliminate guesswork with the powerful combination of our new app and corresponding color-matching device.

The App

Harness the power of Benjamin Moore color, wherever you are – for free. Save colors, share images with clients and colleagues, and more!

Virtual Fan Deck

Easily scroll through Benjamin Moore’s collection of trusted colors including Color Preview®️, Benjamin Moore Classics®️, Affinity®️, Historical Collection, Off-Whites and the Designer Classics.

Photo Visualizer

Take a photo of a room and instantly “try on” colors by tapping a surface for instant masking, or use photos from our inspirational gallery.

Video Visualizer

Step into augmented reality and apply Benjamin Moore color to surfaces in real-time.

Speak to a color professional at one of our three Kucker Haney Paint Co. stores today!

Proudly Particular
Proudly Particular

Technology isn’t something most people think of when it comes to paint, but at Benjamin Moore we’re constantly working to develop products that solve problems and make you rethink what paint can do. Since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you wonder… Proudly Particular.

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